Pricing Policy

1. Purpose

The purpose of this pricing policy is to establish a consistent framework for setting and adjusting prices for our products and services. This ensures transparency, fairness, and alignment with our business goals and customer expectations.

2. Scope

This policy applies to all pricing decisions across Charuka Arora Studio (OPC) product and service offerings.

3. Pricing Objectives

  • Ensure profitability and sustainable growth

  • Reflect product value and market demand

  • Remain competitive in the marketplace

  • Maintain transparency and fairness to customers

4. Pricing Methods

[Company Name] uses a combination of the following pricing strategies:

  • Cost-Plus Pricing: Price is based on the cost of production plus a fixed margin.

  • Market-Oriented Pricing: Prices are based on market research and competitor pricing.

  • Value-Based Pricing: Prices reflect the perceived value to the customer rather than just cost.

  • Dynamic Pricing: Prices may vary based on demand, time, or customer segment.

5. Discounts and Promotions

Discounts may be offered under specific circumstances, including:

  • Seasonal promotions

  • Volume purchases

  • Loyalty rewards

  • Early payment incentives

All discounts must be pre-approved by the [Sales/Finance Manager].

6. Review and Adjustments

Prices will be reviewed regularly (at least annually) or when significant changes occur in market conditions, production costs, or business strategy.

7. Responsibilities

  • Sales Team: Communicate pricing to customers and provide feedback.

  • Finance Team: Monitor profitability and ensure compliance with pricing policy.

  • Management: Approve pricing changes and oversee strategic alignment.

8. Exceptions

Any exceptions to this policy must be documented and approved by senior management.